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Is that good? I really have no idea. It seems like a solid number to me even though it's 9% lower than last year's first week of season 1 sales (71,279). Season 1 only had 9 episodes so it was a lot cheaper. Also the show had a larger audience then and the DVD was released when there was another season coming to air. Considering this is now a cancelled show that had supposedly lost about 50% of its viewers, I think season 2 selling 91% of last year's first week is probably good. I wish it had been some OMG WOW number so I wouldn't have to wonder, though.
I'm quite sure international sales will eventually put US sales to shame. One of the benefits of working on the TSCC campaign is that I've had the opportunity to see just how involved and motivated the worldwide fan base is. They love Sarah Connor. And I love them for that.
So to summarize, Fox lost half the viewing audience, yet WB retained a buying audience of over 90%.
Comments
Well, when you put it like that, that sounds pretty decent to me. 'Specially when you consider the points you've also made. It would be nice to know what WB were expecting. It would be even nicer if they gave us some indication that a follow-up was in the offing, cos I'm pretty damn sure that nothing would boost those sales like the promise of more to come...