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guerilla marketing

We've done plenty of guerilla marketing in this campaign to save the show... bookmarks in books in the sci-fi section of the library, flyers under windshield wipers, stickers everywhere. But I like that kind of thing and I want to do more. So I'm thinking about doing a highway overpass sign for The Sarah Connor Chronicles, like this. But what should it say and how should I do it? A painted sheet? Some cardboard? Streamers woven into the fencing? Hmm...

I think I'll plot it out this weekend. I'm open to suggestions.



Comments

( 16 comments — Add a comment )
tackdriver56
Sep. 25th, 2009 02:57 pm (UTC)
The site you linked has a "How To" button, for cardboard signs, how to use an overhead projector to make clean large text.
Cardboard is cheap and often free. Old white bed sheets are used sometimes (wrap a string around a rock in each corner to hang it).

In this political season, a sign like this might just be part of the background noise.
Not that THAT would stop YOU. :D

How do people get attention, with a few words, and get the public to read or watch the "rest of the story" on a website?

"Roxy Bisquaint votes: Write in Sarah Connor!"

Your moniker has fewer negative associations than "Schmacky", even though her videos are quite compelling.

Any other distinctive phrase that could drag Google searchers to consider our show?

How about the most recent date code for Judgement Day (what is it now?), and then we each post it to our blogs and other fora, with the address of savethescc?

zanpakto
Sep. 25th, 2009 06:34 pm (UTC)
Did they ever 'splain why judgement day didn't happen? I watched T3 but I can't remember.

If you make the signs, you could do a political message in context to the plot of show. Free Sarah with her face. Ziera Corp Sucks. Or just "no fate". "Recycle your Metal" hehehe, please steal that one one from me.
tackdriver56
Sep. 25th, 2009 08:28 pm (UTC)
"I watched T3 (snip)"
That was your FIRST mistake, JK.

Judgement Day was delayed after Sarah showed Miles Dyson the error of his ways, and he helped the Connors and Uncle Bob terminate Cyberdyne's developement of Skynet tech from the T1 terminator parts.

In the universe of TSCC, AI technology has reached the "tipping point", or critical mass, where the technology has become sufficiently widespread that self-aware AI has sprung up from several different places: a traffic control system, a chess program, Danny Dyson's (science fair?) project.

John Henry is supposed to be a properly raised "good AI" to protect humanity against the "enfants terribles".
zanpakto
Sep. 25th, 2009 10:40 pm (UTC)
Ah, but In my mind I still placed blame on T3 for delaying it because they decided to tell the story that way. I see now that events in T3 did not delay the original J-day. Thanks. I got mixed up.

In TSCC everything was going haywire, with multiple AIs, multiple time travels. I can't believe the future war was is ineveitable. I just think they have to track down the right piece and destroy it or train people not to make deadly AIs.

tackdriver56
Sep. 26th, 2009 12:03 am (UTC)
Zanpakto wrote: "...track down the right piece and destroy it or train people not to make deadly AIs."
That's like training people not to make nuclear weapons.

We've reached the tipping point.

Too many people are within reach of the threshold.

The genie is out of the bottle.

Pandora's box is open. The only thing remaining in the box is HOPE.
bobmacpharson
Sep. 26th, 2009 04:51 pm (UTC)
It may not be completely inevitable, but there's so many pieces in place it might as well be. Even if the military people responsible were convinced it was a bad idea, there's Skynet itself which seems to have already infected a large number of computers (my assumption was that Kaliba was run by a version of skynet that was sent back from the future to ensure it's own existance). So all that AI needs to do is survive, with a few terminators that can take over a few key military facilities.
roxybisquaint
Sep. 28th, 2009 09:38 am (UTC)
That's my take on it too. I think SKynet has been busy creating itself through Kaliba. And by sending Fisher back to install that roving back door, the Kaliba AI can insert itself into the defense computers. It no longer needs to wait around to get sold to the military and hooked into the defense system.

Why it hasn't done it yet, I'm not sure, but it's got something to do with John Henry.
roxybisquaint
Sep. 28th, 2009 09:32 am (UTC)
I just think they have to track down the right piece and destroy it or train people not to make deadly AIs.

Or not kill Andy Goode! Everything went bad after Derek killed him.
roxybisquaint
Sep. 25th, 2009 09:08 pm (UTC)
Yeah I've seen their "How To" section, but there are a few methods to do it and I'm not sure which is the best way to go. I guess painted pieces of cardboard are easiest. My main concern is safety, though. I don't want to do anything can could potentially blow off with a strong enough wind gust and land on someone's windshield. Maybe I need to find a walkway overpass that's fully caged. Not sure that there is one where I want to do this. I'll have to do some recon.

Another thought I had, which is even easier is just to get a sheet of plywood, paint a message on it and lean it up against a road sign. Pull over, set it out there and go. But the overpass sign would be so damn cool. And it would be seen by tens of thousands even if it was taken down after a day.
tackdriver56
Sep. 25th, 2009 11:54 pm (UTC)
The is admittedly a little scattered. Since you seem focused on the mechanics, I went to that first...

Hmmm. Plywood is expensive these days, I think.
Some of our political signs are coroplast = corrugated plastic. Weatherproof.

If you do the bedsheet thing it would be easier than plywood, to smuggle to the installation site. Now that you mention the windshields, I guess wiffle-golf balls would be safer than rocks, and just as effective.

Finding a site, painting a sign, isn't that the easy part?

Where is the hook? How do you touch someone's imagination deeply enough to get them to the website, without, like, putting Savanah Weaver's picture on a milk carton (and really offending scarred parents)?

I tried unsuccessfully to get my daughter to start a teen letter writing campaign when our legislature started to debate raising the driving age. Even when people's rights are at stake, it's hard to motivate them.

Have you bought the DVD's for your local library?

I think people have to see the show, and understand it, in order to care enough to ask for more.

Maybe your comicals are a good place to start?
You did something amazingly creative there.

Suppose you offered a program at your community library, or scout troop, or community college art or English department. What about your town recreation department courses?

Do you have a community halloween costume party?
roxybisquaint
Sep. 26th, 2009 10:37 am (UTC)
I've selected the location and decided how I'm going to do it: painted cardboard held to the inside of the fencing with cable ties. Developing...
tackdriver56
Sep. 26th, 2009 11:37 am (UTC)
You are clearly a woman of action... :D

Have you read this?
http://en.wikipedia.org/wiki/Viral_marketing

I'm still reading it. I'm thinking gun clubs, no problem. Cycling fora, probably not so receptive.

T.
cj2017
Sep. 26th, 2009 06:59 am (UTC)
Never mind the sign falling off! I suggest you wear a wire and don't fall off the bloody bridge ;-)

This fandom needs you.

But it is a very nice idea!
roxybisquaint
Sep. 26th, 2009 10:28 am (UTC)
I'm not exactly going to be hanging off the side of a bridge! It's an overpass with fencing and a sidewalk. So, not to worry. And I think it'll be way cool.
tackdriver56
Sep. 27th, 2009 11:40 pm (UTC)
If I had done my homework better, I should never have doubted your preparation...

The website, savethescc.com, is already in place.

That webaddress is a simple enough thing to read quickly.

Your final crop of stickers, are simple, sufficient hooks.

If your banner is anything like your stickers, you should get some website traffic out of it.

I guess asking the questions you did in this post, raised doubts about your vision. Silly me, silly you.

What you've done already, should remove all doubt.

Follow your instincts, woman. You've got talent for this thing.
roxybisquaint
Sep. 28th, 2009 09:18 am (UTC)
Hee. Well, as much as I'd like for an overpass sign to be lovely, that's not going to happen. This is quick and dirty, bare bones, publicity stunt guerilla marketing. I've already ruled out putting savethescc.com on there because, officially, I don't want to pull the site into these kinds of antics. I've got some ideas for the message, though.
( 16 comments — Add a comment )

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Roxy Bisquaint

Roxy Bisquaint...

Is self-indulgent. Over thinks everything. Tweets too much. Looks really good in these jeans. Wants to eat butterscotch. Makes herself laugh. Obsesses about aging. Does some crunches. Lives with two ghosts. Procrastinates daily. Measures once, cuts twice. Hates Foo Fighters. Drinks lots of coffee (keep it coming). Puts spiders outside. Brings balance to the force. Draws a perfect curve. Enjoys dark chocolate. Bangs on the drums. Always gets in the slow line. Orders from a menu. Hopes to be reincarnated. Speaks fluent Sarah Connor. Cooks tasty crack theory. Loves a good storm. Dances like a dork. Picks some locks. Tips well. Refuses to share the popcorn. Dreams about the future. Ignores the clock. Sings off key. Has a superpower. Shoots the paper bad guys. Needs some eyeliner. Goes to bed at dawn. Can't resist good smut. Quotes movie lines. Eats whipped yogurt. Lets the story tell itself. Maintains a rich fantasy life. Knows all the mysteries of the gods and of the universe.

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